Strategic Excellence for Tech Companies
Strategic Advisory helping technology companies solve problems and accelerate growth.
Based in Barcelona, working with clients across Europe - from fast-growing startups to companies in crisis.
SERVICES
Strategic Leadership & Business Acceleration
C-Level Executive Experience
Sharing 20+ years experience leading technology companies. Full P&L responsibility, teams of 100+ people.
Business Launch & Scaling
Launching and accelerating startups across telecom, media, technology. Strategy to execution.
Outside Viewpoint & Implementation
Mentoring Leadership Team. Inquiry, analysis, insight, action, execution. External perspective with measurable outcomes.
Corporate Governance
Transform board communication from backward-looking reporting to forward-focused strategic planning.
Operational Excellence & Professionalisation
Strategic Focus Development
Move companies from scattered approaches to concentrated, high-impact strategies focused on well defined objectives.
Product-Market Fit
User understanding, business model optimization, competitive analysis for sustainable fit.
Go-to-Market Excellence
Market entry: vertical selection, pricing, channels, partnerships, ecosystem building.
Organizational Development
Talent acquisition, compensation planning, organizational design, company culture.
Crisis Management & Turnarounds
Distress Circumstances
Restructuring, workforce optimization, debt restructuring, cash flow management, strategic asset sales.
Value Preservation
Guiding companies through severe constraints. Managing short cash runway to successful outcomes.
Stakeholder Management
Complex multi-stakeholder situations with investors, employees, customers, creditors.
SAMPLE CASE STUDIES
Situation
Actions
Result
SaaS company in Energy Sector
Founder-led, ready to take the next step
Focus and Professionalise
Reduced GTM focus to two key markets and target segments. Revamp sales pitch strategy.
Transformed board communication from backward-reporting to forward-looking strategy
Implemented pipeline and cost projection systems
Accelerate Growth
Sound finances. Healthy, focused sales approach and pipeline with stable revenue growth
Board meetings now drive future strategy vs. status understanding
SaaS company in Telecom Sector
Post-acquisition revenue decline requiring operational intervention
Restructure and Redirect
Cost restructuring, team optimisation,
Strategic re-focus, management transition
Restart
Operational profitability restored
New management in place for restart
SaaS company in eCommerce Sector
Mature start-up with unsustainable burn rate, approaching bankruptcy, with loss of confidence from lead investor
Restructure and Sell
Assume role of CEO
Debt renegotiation, bridge financing, workforce restructuring
Strategic sale of assets
Exit
50% of jobs preserved
Business continuity achieved through competitive sale to strategic buyer
About
Evolved Business Advisory is led by Fredrik Johnsson, and supported by his extensive network and ecosystem of professionals.
Swedish-born, MIT-educated in Aerospace Engineering (BS) and Management (MBA), with experience working across North America, Europe and Asia. Barcelona-based for the past 20+ years. Full professional proficiency in English, Spanish, Swedish and Catalan.
You can more about his professional background here on LinkedIn.
